A sample of static ad concepts and their test variations across e-commerce, SaaS, AI, course, and B2B accounts.
Headline focus, layout structure, or contrast — every project above was built as a set, not a single guess.
Same layout, same imagery — only the headline message changes.
Same message, same colors — the composition shifts.
Same everything else — only contrast and legibility change.
Send over the offer and current creative, and I'll come back with a proposed 3-variation test round.