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About the Studio

One designer, one honest process, no magic formulas

Sarmad Mughal Graphic Studio is a specialist practice built around a single service done properly: Meta static ad design, tested before you scale spend.

SM
Working with brands worldwide
Introduction

Hi, I'm Sarmad

I'm a graphic designer who specializes in exactly one thing: static ad creative for Meta placements, built around structured testing instead of guesswork. Most of my work happens for e-commerce brands and the media buyers and growth agencies who run their accounts.

I don't pitch "winning ads." I design clean, mobile-first layouts and hand them over in sets of three, each isolating one variable — so when your data moves, you know exactly which decision to make next.

What Drives The Work

Mission & Vision

Mission

To give media buyers and growth teams honest, testable creative — so ad spend goes toward what the data proves works, not what merely looks good in a deck.

Vision

A future where "creative testing" means real structured experiments as standard practice, not a single ad and a hopeful boost budget.

Design Philosophy

Three things every layout has to do

01

Clarity First

If a layout needs explaining, it's already lost the scroll. Every element earns its place or it doesn't ship.

02

Built to Be Tested

Every concept is designed from the start as a set, with a single variable that can change cleanly between versions.

03

Mobile Is the Whole Game

Ads are designed on a phone screen, at feed speed, before they're ever judged on a desktop monitor.

Software Expertise

Tools I design with daily

Figma
Photoshop
Illustrator
Meta Ads Manager
Canva
Creative Workflow

How a test round actually gets made

1

Discovery

Understand the offer, audience, and current ad account data.

2

Research

Review competitors and prior creative performance.

3

Design

Build the base concept in Figma or Photoshop.

4

Three Variations

Isolate one variable across three test creatives.

5

Review

Walk through the set together before delivery.

6

Delivery

Final files, invoice, and a note on what to watch.

Professional Values

What I hold myself to

Transparency Professionalism Honesty Quality Consistency Long-Term Relationships Data-Driven Thinking Simple Communication

Ready to start your next creative test?

Send over the offer and current creative, and I'll come back with a proposed 3-variation test round.